Why Your Company Should Host Your Next Conference in the Metaverse

Updated: Sep 16


Virtual meeting in the metaverse, virtual reality, conference

Conferences are an important part of being successful in business. Even if you don't hold many conferences in person, you'll likely still attend a few of them each year.

With the emergence of virtual reality technology such as the Metaverse, there's no longer any need for companies to hold their meetings in person.


“Daiwa is joining Japanese rivals Nomura Holdings Inc. and Mizuho Financial Group Inc. in exploring how the metaverse could reshape the way they and their clients do business. Globally, companies and investors poured about $120 billion into the virtual world in the first five months of 2022, more than double the $57 billion invested in all of 2021, according to a June report by management consulting firm McKinsey & Co.” - Bloomberg

The Metaverse is a new type of platform that lets users create their own fully immersive environments in which they can interact with other people and objects.


In the Metaverse, content is king.

Content is the key to success in a virtual world. If you want people to be excited about your product or service, you need to come up with something worth sharing. Content is what drives traffic and gets people talking about your business or brand. Because content is king, it's important that you have a plan for creating content that will help you stand out from the crowd in the Metaverse.


The best way to do this is to start with a solid foundation: an understanding of how your audience communicates with each other and how they engage with your business or brand online.


Going virtual means you can more easily engage with your global audience.

If you are interested in global reach, engagement, participation, and collaboration with your audience, the virtual world is the place to be.

In addition to facilitating more people-to-people interactions, hosting your next conference in the virtual world makes it easier for attendees to be where they need to be when they need to be there.


Instead of spending time trying to find directions on Google Maps or asking someone at a desk where they’re supposed to go next, attendees can simply teleport their avatar directly from one venue to another.



You can create a bigger, better experience than has ever been possible before.

VR has the power to take your customers on a journey unlike any other and give them an experience that is absolutely unparalleled.


With virtual reality, you can create larger spaces than ever before and immerse people in experiences they might never have been able to access otherwise. You can also make those experiences more interactive, collaborative, educational, or entertaining than ever before.


The possibilities are endless when it comes to how you could use this technology at your next event.


In the Metaverse, you'll have total control over the user experience.

Why not create an experience that is uniquely yours? The Metaverse allows you to do that! Your conference can be as big or small as you want. It can take place in any location and be sponsored by anyone you want. You don't have to worry about finding a venue or booking tables for hundreds of attendees.


In real life, there are limits to how much customization companies can do with their events.

However, with the Metaverse being digital in nature, these restrictions don't exist anymore; if your company wants sound waves blasting at full volume or holograms flying around everywhere, then that's no problem.



Virtual spaces are great for networking too.

It's easy to get caught up in the day-to-day grind, but you can't afford to let that distract you from making connections with people all over the world who have relevant experience and insight to offer.


Virtual spaces provide opportunities for in-person communication that are more immediate, personal, and direct than telephone calls or emails. Using virtual avatars on group calls creates a sense of security while allowing participants to feel comfortable being themselves.When participants aren't distracted by each other's physical appearances, they can focus on what is being said.



Conference room with virtual meeting space

The Metaverse is a great new tool to use when you're planning your next conference.

Create a better conference experience: The Metaverse is an excellent tool for planning your next event because it allows you to create a more immersive environment for your attendees. In the real world, attendees often have to focus much of their time either on things other than what's happening at the conference or on their devices.


With virtual reality, however, you can engage with your audience more effectively because they'll be able to focus entirely on what's happening at your conference without needing to carry around laptops or cell phones—and that makes for better interaction between presenters and attendees as well as among one another.


Reach more people: Another benefit of hosting conferences in VR is that they enable you to reach groups that might not otherwise be able to attend due to location constraints or other issues (like cost). Using augmented reality techniques like 3D modeling and mapping technology, organizers not only reach out further geographically but also create something new while doing so.