Enterprises Are Driving Growth of the Metaverse


In its truest form


The metaverse in theory is a virtual ecosystem that like the internet will be persistently “out there” waiting for us, the users, to link up and engage with it.


In a similar way that we have personalized email addresses, avatars controlled by, and even looking like us, will represent our meta-physical presence to the world. Our personalized, and unique digital beings will then move freely across other micro-systems as representations of our real selves.


Sounds pretty futuristic, indeed, but the fact is a lot of this exists today. The one thing still lacking is the ability to move freely from one “siloed” micro-system to another but very smart people are working on that technology 24/7. These technological bridges will then connect the individual islands, or micro-systems, which currently make up our metaverse today.


While often it seems that it is consumers driving technological developments, thanks to the advances of Web3 enterprises have become cognizant of the benefits. The desire for better and deeper communication with customers, partners, and even fellow employees pushes companies to evolve the necessary technology at a much quicker clip than might have been demanded in the world of social media and even gaming.


In many ways the shutdowns caused by COVID, which resulted in substantial financial losses

for many companies, served as a wake-up call. Companies, unprepared for a world where the home became the office, concluded that they had to be prepared for future disruptions. This experience of the past two years now drives many enterprises to create more robust and reliable digital worlds not only for meetings but also to help companies remotely function.


Today we are in the stage of metaverse development where the needs of enterprises drive the pace of change. After all, when a company sees that a new technology can help it, for example by streamlining operations thus leading to higher profits, the accelerated transition to the new technology is something that evolves all of us. This ethos has benefited humankind for centuries and it is occurring today.


Take, for example, Elisha Otis and his development of the technology that prevented elevators from crashing to the earth during malfunctions. The race to the sky in the form of skyscrapers was launched. Building upward enabled developers to use less land, thus resulting in lower real estate costs. In ways never before imagined earnings and profitability were maximized.


This is where we are today in terms of the metaverse. The basic technology is there and companies like Mytaverse are pushing the envelope as we respond to the needs of our customers.


Enterprises realize that the savings to be realized thanks to using the virtual “real estate” promises to be substantial. Cloud-streamed to customers in the form of product showrooms; or, to employees in the form of hiring, training, upskilling meetings and even for conferences and exhibitions, businesses will also be able to significantly lower their carbon footprints.


The best technologies of the past twenty years are being combined with newer ones today allowing developers to deploy digital-twin technologies in ever more dynamic ways resulting in fully-immersed, true-to-life worlds ready for business interaction.


Returning to our elevator analogy. The hoist ropes in elevators could only reach 1700 feet thus preventing the construction of the mega-tall structures commonplace over the last 50 years. Something as simple but genius as the “sky lobby” was introduced in The John Hancock Center in Chicago in 1969 and the sky was suddenly not far enough for the more adventurous.


This is where we are today in terms of the construction of the enterprise metaverse. We are looking upward and our “sky lobby moment” is underway. Only this time, it is the stars that are the limit.