Augmented reality (AR) and Virtual Reality (VR) are changing how we buy cars. Already, there are apps available that allow customers to explore vehicles and learn about features not visible in pictures or standard configuration tools, providing a more personal experience than ever before.
Augmented & Virtual Reality has huge potential for the automotive industry.
Augmented reality or Virtual Reality has huge potential for the automotive industry. It can give customers a 360-degree view of a car, allowing them to see how it will look in their driveway or garage before they make a purchase.
This kind of feature will help people make better buying decisions, which is good news for salespeople because it means that they're more likely to close deals on the spot in virtual reality.
The automotive industry is already starting to use AR & VR technology. One of the most widely used features is a virtual showroom that allows customers to view cars in their driveway or garage before making a purchase decision.
Virtual reality is going to give sellers the basis for a more in-depth conversation.
The sales process is going to be much like the traditional one, but it will be more interactive and visual. For example, instead of a seller asking you to imagine how your new car will look with different wheels and tires, they'll be able to show you by projecting an image onto the floor of the dealership. Or they might ask you what color paint job you prefer, then project that color on top of the vehicle so you can see how it would look before making any commitments.
This kind of immediate feedback can help avoid misunderstandings between buyers and sellers and prevent buyers from being surprised by unexpected purchases down the line.
Using digital techniques to convey the value of a product can be far more effective.
Augmented and Virtual Reality allows us to show the value of a product in ways that are far more effective than simply making information available in writing. Augmented reality can be used to show how a product works, how it’s made, or how it can be customized to meet your needs.
A product that you can visualize clearly in your mind is one that it’s more likely for you to buy. It also helps educate customers about how a product works or what it does, thus increasing sales.
AR & VR applications allow users to explore vehicles and learn more about their features.
Many people are visual learners. When you're looking at a car and comparing it to others on the market, you can imagine what it will look like in your garage or driveway. But if you have an VR experience with a particular vehicle, you'll be able to see how it will fit into your space with more accuracy.
This can also help you decide which features are important to you and which aren't. You'll be able to see what it's like to use the navigation system or fold down the backseat. This is especially useful when buying a car online because there are so many options available that they can become overwhelming.
VR can help you find the right car for your needs. If you have an VR app on your phone or tablet, just tap on different makes and models to get more information about them and compare.
Audi virtual reality was the first innovation of this kind implemented by an automaker. This luxury brand created an application that allows potential buyers to customize their future cars as much as possible by choosing from hundreds of available options.
BMV virtual reality is the current solution from BMW and it resembles the previous one, however, there are more opportunities for interacting with the car. Users can now "play" by pressing the built-in buttons.
Porsche VR began by using augmented reality for production to create the most thoughtful and safe models at the lowest possible cost. This brand has moved even further with Porsche's Taycan Virtual Experience, where users get the opportunity to see new models before they are released and exhibited in a real showroom. This is an example of how it is possible to sell pre-ordered cars with the help of virtual reality in the automotive industry.
The future of car sales will take place on our screens, not in the forecourt.
The natural fit in the car industry is obvious – after all, what could be more convenient than buying a car without leaving your house?
But there are also practical reasons why AR or VR is advantageous for both manufacturers and customers: It can be used to sell cars without the need for physical contact with a dealership or salesperson. This means that buyers can get a better idea of what they're buying and choose the car they want without having to visit a showroom.
VR allows for a richer and more personal experience for customers.
Virtual reality allows for a richer and more personal experience for customers. It provides a more interactive sales process, an engaging and immersive experience, personalized interaction, and efficient and effective sales.
The key benefits of VR for retail include:
Increased sales conversion rates
Increased customer satisfaction
Enhanced brand loyalty
Improved customer experience
Increased sales and revenue
Reduced operational costs.
Virtual reality is the future of car sales. Whilst this may seem like an outlandish claim, it's one that's backed up by numerous studies showing how VR has huge potential in this sector.
The ability to use digital techniques to convey value, rather than simply make information available in writing, means that VR applications can be far more effective than traditional advertising methods.
On our screens, not on the dealership lot, will be where car sales will take place in the future.